At least once every couple weeks, I head into downtown San Francisco and visit the Boarders book store at the southern corner of Union Square. As soon as I hit the second floor, I grab a coffee and start my weekend reading that will prompt my upcoming selections. First I peruse the huge magazine section and by the end of the day, I have a large collection of food, business, psychology books and periodicals (yep I still buy them!), which will satisfy my thirst for knowledge, at least for the short term.
I then proceed to dump them conveniently inside my over sized purse I haul around, to pull at will, for the commuter reading I will do on public transportation for the following month. The book I am enjoying right now, from my most recent book stop is ” The Rebel Rules – daring to be yourself in business” by Chip Conley. Chip’s book reinforces the main concept Robin and I have worked on since day one. Basically we act like juvenile delinquents who would poetically say;
” This sucks, let’s do it our own way” .
Which so far has worked (surprisingly) and is continually supported by the hundreds of posts and positive feedback we get from our friends on facebook. They seem to appreciate our style and the way we approach the wine business, which is the way we would want to experience wine, if we weren’t in the wine business! Not rocket science right? So we keep listening to what our friends want and try and deliver in a timely fashion.
So maybe we all should revert back to our teenage years, take Chip’s advise, act a little (or overwhelmingly) rebellious and we may get better results than expected, not just for ourselves, but for the world!